BASS & CO.
Bass & Co. was an original outdoor lifestyle brand that served as Walmart's premier national outdoor-wear brand. Bass & Co. merged the traditional utility of true outdoor apparel with the comfortable familiarity of modern American sportswear. Bass & Co. made its retail debut with Walmart for Fall 2024, with its final season landing in Spring 2026.
PROPERTY OF OJG
COATGUARD PARKA
HYBRID TRENCHER
TRAILBLAZER
PUFFER SHACKET
TECH COACH'S JACKET
The Bass & Me
Bass & Co. was the outdoor-focused diffusion line of the classic heritage brand G. H. Bass. The brand launched with the goal of filling the gap in the white space of Walmart's outdoor apparel sector. Bass & Co. served as the premier national brand for outdoor-wear. My primary role for the brand was to facilitate the development of the line all the way through production, including all categories- tops, bottoms, and outerwear. Bass & Co. currently retails in-store and online.