BASS & CO.
Bass & Co. is an original outdoor lifestyle brand serving as Walmart's premier national outdoor-wear brand. Bass & Co. seeks to merge the traditional utility of true outdoor apparel with the comfortable familiarity of modern American sportswear. Bass & Co. made its retail debut with Walmart for Fall 2024.
PROPERTY OF OJG
The Bass & Me
Bass & Co. is the outdoor-focused diffusion line of the classic heritage brand G. H. Bass. Seeking to fill the white space in Walmart's outdoor apparel sector, Bass & Co. serves as the premier national brand for outdoor-wear. My primary role for the brand's debut has been to facilitate the development of the line all the way through production, including all categories- tops, bottoms, and outerwear. Bass & Co. currently retails in-store and online for its Fall 2024 debut.