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CROSS EYED MOOSE
As the tagline goes, "Born in the city. Made for the wild." One Jeanswear Group's young men's brand, Cross Eyed Moose, is nothing short of idiosyncratic. The city-slicker, street-savvy, outdoors-y brand is a catchall for the multi-faceted lifestyle of today's youth. The brand seeks to merge a fundamental technical inclination of its garments with a more urbanized aesthetic. Cross Eyed Moose translates the hybridization of the modern lifestyle into multifunctional clothing.
SS 25
PROPERTY OF OJG
SS 25 RETAIL
CROSS SKIES TECH PACK
TRIM DECK
SS 25 LOOKBOOK
SS 25 MARKET
FW 24
FW 24 RETAIL
CROSS BOMBER TECH PACK
FW 24 LOOKBOOK
Cross Eyed Moose X Hypebeast
Cross Eyed Moose made an explosive debut for FW 2024 by partnering with Hypebeast on an all-inclusive digital campaign. From a well-crafted article detailing the debut collection to ad banners covering the site from edge to edge, the Cross Eyed Moose and Hypebeast partnership helped to jumpstart the brand's online traction.
The Moose and Me
Over the course of my time with OJG, I worked on 6 consecutive seasons of Cross Eyed Moose- beginning with SS '23 and culminating with FW '25.
For Spring 2023, I primarily aided in attending fit sessions, staging the showroom for market meetings, and preparing the line for Project Las Vegas in August 2022. In the following seasons, my role within the development of the line continued to expand. My roles included initial trend research and market analysis, fabric selection, sketching, sample development, assisting marketing photoshoots and market presentations. For SS '25 and FW '25, I was appointed to oversee the full development of each collection. Cross Eyed Moose made its retail debut with Dillard's and Amazon for Fall of 2024.
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